Monthly Archives: September 2012

Simple Marketing Strategy

Industry and situation overview – What are the current trends?

Know your competitors – Who are they, what are they up to, strengths, and weaknesses?

Positioning – Set yourself apart from the competition in the mind of your customer.

Key Objectives – Clear statement of the position you wish to occupy in your clients mind.

Target Market – Specific details, including competitors you need to replace.

Promise – What are you promising the customer and what is the benefit to them?

Support – Can you give the customers reason to believe the promise?

Tone – Search for a distinctive tone for communications. Tone helps build personality and helps separate brands from their competition

Tactics – What are you going to do?

 

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