Industry and situation overview – What are the current trends?
Know your competitors – Who are they, what are they up to, strengths, and weaknesses?
Positioning – Set yourself apart from the competition in the mind of your customer.
Key Objectives – Clear statement of the position you wish to occupy in your clients mind.
Target Market – Specific details, including competitors you need to replace.
Promise – What are you promising the customer and what is the benefit to them?
Support – Can you give the customers reason to believe the promise?
Tone – Search for a distinctive tone for communications. Tone helps build personality and helps separate brands from their competition
Tactics – What are you going to do?
Visit our website for more about us www.jarvismarketing.com.au