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The purpose of creative strategy in brand advertising is to position the product.
Correct positioning has more effect on sales than any other step.
Positioning is placing your product uniquely in the customers mind. It is setting the product apart from its competition in the mind of the consumer.
Positioning is the result, strategy is how you get there.
What about brand Image? The image of a brand is the products personality beyond its physical characteristics.
For more information about our work or us, visit jarvismarketing.com.au
A symbol or word mark that distinctively captures and promotes the essence of your business
The visual graphic system that represents your business across all media
Your business reputation
Purpose and Strategy
The reason you are building your brand
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To be successful in business you can only provide two bags. Which ones will you pick up?
QUALITY AND PRICE ?
A quality product at the right price will require time.
QUALITY AND TIME?
A quality product delivered fast will cost more.
PRICE AND TIME?
A product that costs less and is delivered fast will lack quality.
Every business despite size and industry has to decide which two bags to choose. A business can’t successfully deliver all three bags for any length of time. The business will eventually fail.
The three-bag effect works for any business. If you are trying to deliver all three you will ultimately fail. Give it a try for your business!