Monthly Archives: November 2012

Should We or Shouldn’t We!

Times are tough, or so we are told. I prefer to think of the current business climate as the greatest opportunity you have as a business to gain market share on your competition.

Most managers weren’t around for the last re re re recession. That word is hard to say for most of us that survived it, maybe even prospered through it.

In good times loyalty is only questioned in business relationships if you do something wrong. In tough times everyone is looking for an edge and many business relationships come under the closest scrutiny.

So opportunity exists right now, and when there is opportunity you have to be out there communicating with your target market not hiding away and bunkering down.

But, I hear you say “we have to cut the advertising budget by 10%, 20% or maybe even 30%”.

Work out exactly how much you are prepared to invest on advertising and building your reputation and the return you are expecting from it. The return you get from advertising is in direct proportion to the thought and planning you put into it.

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

 

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Loving the #pepsi next #television comme

Loving the #pepsi next #television commercial. #advertising that entertains stands out above all the other rubbish on air as do results http://ow.ly/fkyIt

Brand Value

Business Directors realise that brands like never before are the single most valuable asset a company has. Whether local or national, in today’s world there are more products and much less product differentiation.

Competition is coming from all sides, fuelled in part by the ease with which brands can cross borders. On top of that, there is less room to manoeuvre because the media is extremely cluttered.

The brand is the totality of what the consumer experiences. When the consumer walks into your office, calls you on the phone, sends an email, looks at you online, opens a piece of print communication, sees a sign, reads or sees an advertisement.

Good advertising can build brands but in the world we live in, the world where every point of contact builds the brand we must have a consistent brand image.

A strong brand image is critical to growing market share.

A consistent brand identity whether a product, project or at a corporate level is an investment that is critical to your growth as a business.

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