Monthly Archives: July 2013

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Ad of the week

Unknown

 

tumblr_m565qrFUiD1rq4b22o1_1280 College for Creative Studies

It’s a serious issue we have all suffered from at sometime in our life!

This week’s ad of the week is a campaign for the College of Creative Studies in the US city of Detroit.

Why do we love it? Nearly all of us are from a creative background, so naturally we think the humour of art being a drug is something that we can all relate to. The message and execution was simple which created a massive buzz all around the world.

Who did it? Advertising agency, Team Detroit

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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