Category Archives: Advertising

Top 5 World Cup Ads

The World Cup has sadly come to an end and we have put together a list of our our top 5 World Cup Ads to ease your pain.
Are there any that we are missing? Which one is your favourite? Let us know!

5. Adidas Football – All In Or Nothing
Adidas’ commercial features the soccer legends David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura who take playing a soccer video game to the next level.

 

4. Beats by Dre – The Game Before the Game
At just over 5 minutes, you might want to get comfortable… Beats takes you behind the scenes and shows all the rituals and preparation before the game for both fans and Brazil’s, now injured Neymar.

 

3. Nike Football – Winner Stays
At over 4 minutes it’s another epic story that starts with a neighbourhood game of soccer between friends who transfer into their favourite players and end up playing to a sold-out crowd.

 

2. Hyundai – Because Fútbol – Boom
This is one of the a great series of Hyundais ads in their ‘Because Futbol’ campaign that shows how passionate fans can inadvertently start a whole new generation of fans.

 

1. McDonald’s – GOL!
One of very few ads not to feature the big names of soccer but also our pick for the best ad, it shows everyday people performing amazing trick shots around the world.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is advertising?

 Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.

Advertising is about attracting attention to a product or service – The art of persuasion.

75% of buying decisions are made by headlines alone.

 

Communication vs. Advertising

Communication is merely reporting the facts.

Advertising is the art of persuasion, so it calls for more than facts.

Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.

Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,