Welcome to the Jarvis Marketing blog where you will be amazed, amused, educated and at times astounded with the ramblings of our talented team of marketing professionals.
You are sure to learn things you won’t find in textbooks. Some wisdom to share at dinner parties, impress people at the pub or in the office and generally make you a more informed individual.
We are challenged every day by marketing and advertising issues across all business groups and disciplines. This provides us with a lot of information to share, especially considering we have been doing this for over 35 years. If these walls could talk!
Let’s start with the word BRAND. It is an overused word and few people really know what it means.
Your brand is more than your name, logo or website. You brand is what your customers, suppliers, employees, stakeholders and the public think, say, believe and champion about your business.
Just like you as an individual are more than your name. Your brand is more than your name. Your brand is your reputation represented by a mark or image.
Great brands are defined by simple truths (Apple is user friendly, Coke refreshes, VW is reliable, Volvo is safe)
Branding is the direct and indirect activities undertaken to imprint and influence a desired reputation on its audience.
So please don’t change your name or logo unless you absolutely have to. Spend the time and effort on developing your brand values and communicating them to your targets.
Stay with us in the coming weeks for:
The Competitive Edge
Simple Marketing Strategy
Key aspects of brand performance and strength
The Three bags of business
What is advertising?
Communication vs Advertising
Creative strategies that lead to good advertising
Tips for producing successful advertising
What do I want my advertising to do?
Who should my advertising speak to?
What should my advertising say?
Where should I place my advertising?
Also follow us on Twitter @jarvismarkering for a daily dose of eloquence or visit our website for more about us www.jarvismarketing.com.au