Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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What is advertising?

 Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.

Advertising is about attracting attention to a product or service – The art of persuasion.

75% of buying decisions are made by headlines alone.

 

Communication vs. Advertising

Communication is merely reporting the facts.

Advertising is the art of persuasion, so it calls for more than facts.

Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.

Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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the new #gasads are coming very soon! ht

the new #gasads are coming very soon! http://ow.ly/i/1XqKw #naturalgas #maketheconnection #adelaide #advertising #funnyads #gasman

Does the #gasman have a new on-screen lo

Does the #gasman have a new on-screen love interest? http://ow.ly/i/1TVbs #comingsoon #naturalgas #maketheconnection #advertising #newads

What is the #gasman up to this time?! ..

What is the #gasman up to this time?! .. #comingsoon http://ow.ly/i/1ShmK #naturalgas #maketheconnection #newads #advertising #marketing

Selling is not just SELLING!

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(Image: Graphic Design Junction)

“People love to buy things, but almost no one wants to be sold.”

Thousands of people are eager to buy what you sell. They want the benefits, the convenience, the comfort or prestige that you can provide. Human beings are an acquisitive bunch! We want stuff!

The “desire to acquire” goes deep, and it’s a good thing.

So, if you aren’t making the sales you would like, let me suggest that the problem is not with your customers, but with you. The problem is likely one of the following:

1.  Not enough potential customers know about you or that your product could enrich their lives. This is a marketing problem, and as a business leader it is your job to solve it. Let people know! Get out there and get in the game!

2.  Or, the other possibility is that you’re trying too hard to “sell.”

Personally, I have a deep-seated aversion to being “sold” anything. I see websites that seem manipulative or dishonest. I see sales techniques that fail to build trust or credibility, and they do not attract me.

But people are eager to buy benefits! They buy solutions to their problems. They buy things that make their lives better, easier, simpler, healthier or more comfortable. They buy stuff that makes them happy. And they buy from people they know and like and trust.

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(Image: Viralblender)

If enough people “know and like and trust” you, they will listen when you offer a product or service that makes their lives better. If they “know and like and trust” you, they will flock to your door and you’ll make all the sales you need.

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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