Tag Archives: adelaide advertising and marketing

Make your emails work harder

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Email is a beneficial and cost effective marketing tool – but what makes an email campaign effective?

Think about the amount of emails you receive per day and each of their content. What makes you read some and discard others?
The two most important components to consider in an email campaign is relevancy and segmenting your list to target your content accordingly.

Compelling Content
Relevant and captivating content is one of the most important ways to make your email campaign effective and keep your customers interested and engaged.No one wants to stay subscribed to boring and irrelevant email blasts! With so many ways to find out information especially on the internet and an average online consumer spending around 51 seconds scanning over your newsletter; engaging and relevant content and the way in which you deliver this, could make all the difference.

Target Effectively
Instead of sending one generic newseltter to your entire target list, break your readers into smaller segments with similar interests and buying behaviours to tailor content to best meet their needs.For Example: You own a local shop and have started selling your goods online. If you segment your email subscriptions into two groups – local customers and online/interstate customers – you can send updates on your local store including sales and events to your local customers and information regarding online discounts and free shipping to the other. This keeps your content relevant and informative.

By Jo Marshall

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

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Facebook gets a facelift

Amid speculation that Facebook is heading towards the same fate as the old Myspace and less than 24 hours after Facebook CEO, Mark Zuckerberg promised more standalone apps in 2014; the company announced the launch of Facebook Paper.

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Facebook Paper is the first app from Facebook Creative Labs, set up last year, which allows small teams within Facebook to create stand alone apps rather than trying to cram more and more things into the current Facebook App.

Paper is more than one of Facebook’s standard and sometimes annoying updates, it’s essentially a brand new, completely redesigned and reimagined app. Gone is the vertical scrolling feed which we have become accustomed to on Facebook and Twitter, now replaced with an immersive horizontal scrolling set of screens. At first glance Facebook Paper has a similar look to that of Flipboard which also utilizes a large tile like interface with horizontal scrolling.

There’s no doubt it’s a much more visually attractive interface but it’s not just the look and navigation style that has changed. As well as seeing your friends and pages you follow in the redesigned news feed, you’ll be able to subscribe to different “sections” including subjects such as sports, world news, food, photography and more. The stories in these sections aren’t just from publishers such as newspapers or magazines, they combine a myriad of different sources including public Facebook posts and blog posts selected by both Facebook’s human editors and the Paper algorithm.

As well as the redesigned interface it’s this news element that makes Paper stand out from the current app. Currently you only really see what your friends are posting or liking which works quite well if all your friends are interested in exactly the same things as you but if you’re the only friend interested in photography you might be missing a heap of content that interests you and this is where Paper has the opportunity to shine. Whether it will live up to the hype and promises however, will have to be seen.

The Facebook Paper app is due to launch for iphone users in the US on Monday 3rd Feb, the day before Facebook’s 10th birthday but there’s no word as yet as to when Australia will have access to it. At this stage there’s no mention of release date for the Andrioid and iPad versions although I’m sure they will follow soon after the launch assuming it’s as successful as they’re hoping.

By Daniel Martinovich

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

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