Tag Archives: adelaide advertising

Top 5 World Cup Ads

The World Cup has sadly come to an end and we have put together a list of our our top 5 World Cup Ads to ease your pain.
Are there any that we are missing? Which one is your favourite? Let us know!

5. Adidas Football – All In Or Nothing
Adidas’ commercial features the soccer legends David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura who take playing a soccer video game to the next level.

 

4. Beats by Dre – The Game Before the Game
At just over 5 minutes, you might want to get comfortable… Beats takes you behind the scenes and shows all the rituals and preparation before the game for both fans and Brazil’s, now injured Neymar.

 

3. Nike Football – Winner Stays
At over 4 minutes it’s another epic story that starts with a neighbourhood game of soccer between friends who transfer into their favourite players and end up playing to a sold-out crowd.

 

2. Hyundai – Because Fútbol – Boom
This is one of the a great series of Hyundais ads in their ‘Because Futbol’ campaign that shows how passionate fans can inadvertently start a whole new generation of fans.

 

1. McDonald’s – GOL!
One of very few ads not to feature the big names of soccer but also our pick for the best ad, it shows everyday people performing amazing trick shots around the world.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,

Facebook gets a facelift

Amid speculation that Facebook is heading towards the same fate as the old Myspace and less than 24 hours after Facebook CEO, Mark Zuckerberg promised more standalone apps in 2014; the company announced the launch of Facebook Paper.

Paper2

Facebook Paper is the first app from Facebook Creative Labs, set up last year, which allows small teams within Facebook to create stand alone apps rather than trying to cram more and more things into the current Facebook App.

Paper is more than one of Facebook’s standard and sometimes annoying updates, it’s essentially a brand new, completely redesigned and reimagined app. Gone is the vertical scrolling feed which we have become accustomed to on Facebook and Twitter, now replaced with an immersive horizontal scrolling set of screens. At first glance Facebook Paper has a similar look to that of Flipboard which also utilizes a large tile like interface with horizontal scrolling.

There’s no doubt it’s a much more visually attractive interface but it’s not just the look and navigation style that has changed. As well as seeing your friends and pages you follow in the redesigned news feed, you’ll be able to subscribe to different “sections” including subjects such as sports, world news, food, photography and more. The stories in these sections aren’t just from publishers such as newspapers or magazines, they combine a myriad of different sources including public Facebook posts and blog posts selected by both Facebook’s human editors and the Paper algorithm.

As well as the redesigned interface it’s this news element that makes Paper stand out from the current app. Currently you only really see what your friends are posting or liking which works quite well if all your friends are interested in exactly the same things as you but if you’re the only friend interested in photography you might be missing a heap of content that interests you and this is where Paper has the opportunity to shine. Whether it will live up to the hype and promises however, will have to be seen.

The Facebook Paper app is due to launch for iphone users in the US on Monday 3rd Feb, the day before Facebook’s 10th birthday but there’s no word as yet as to when Australia will have access to it. At this stage there’s no mention of release date for the Andrioid and iPad versions although I’m sure they will follow soon after the launch assuming it’s as successful as they’re hoping.

By Daniel Martinovich

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Selling is not just SELLING!

creative-advertisement-16

(Image: Graphic Design Junction)

“People love to buy things, but almost no one wants to be sold.”

Thousands of people are eager to buy what you sell. They want the benefits, the convenience, the comfort or prestige that you can provide. Human beings are an acquisitive bunch! We want stuff!

The “desire to acquire” goes deep, and it’s a good thing.

So, if you aren’t making the sales you would like, let me suggest that the problem is not with your customers, but with you. The problem is likely one of the following:

1.  Not enough potential customers know about you or that your product could enrich their lives. This is a marketing problem, and as a business leader it is your job to solve it. Let people know! Get out there and get in the game!

2.  Or, the other possibility is that you’re trying too hard to “sell.”

Personally, I have a deep-seated aversion to being “sold” anything. I see websites that seem manipulative or dishonest. I see sales techniques that fail to build trust or credibility, and they do not attract me.

But people are eager to buy benefits! They buy solutions to their problems. They buy things that make their lives better, easier, simpler, healthier or more comfortable. They buy stuff that makes them happy. And they buy from people they know and like and trust.

Creative-Ads-10

(Image: Viralblender)

If enough people “know and like and trust” you, they will listen when you offer a product or service that makes their lives better. If they “know and like and trust” you, they will flock to your door and you’ll make all the sales you need.

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,