There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.
Where you place your advertising should be based on a simple principle.
Go where your target audience is most likely to see, read or hear it.
There is no single medium that is good or bad. All will reach an audience.
Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.
For more information about Jarvis, our work and team – please visit jarvismarketing.com.au