Tag Archives: advertising agency

Top 5 World Cup Ads

The World Cup has sadly come to an end and we have put together a list of our our top 5 World Cup Ads to ease your pain.
Are there any that we are missing? Which one is your favourite? Let us know!

5. Adidas Football – All In Or Nothing
Adidas’ commercial features the soccer legends David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura who take playing a soccer video game to the next level.

 

4. Beats by Dre – The Game Before the Game
At just over 5 minutes, you might want to get comfortable… Beats takes you behind the scenes and shows all the rituals and preparation before the game for both fans and Brazil’s, now injured Neymar.

 

3. Nike Football – Winner Stays
At over 4 minutes it’s another epic story that starts with a neighbourhood game of soccer between friends who transfer into their favourite players and end up playing to a sold-out crowd.

 

2. Hyundai – Because Fútbol – Boom
This is one of the a great series of Hyundais ads in their ‘Because Futbol’ campaign that shows how passionate fans can inadvertently start a whole new generation of fans.

 

1. McDonald’s – GOL!
One of very few ads not to feature the big names of soccer but also our pick for the best ad, it shows everyday people performing amazing trick shots around the world.

 

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How can I make Social Media work for me?

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A few days ago I came across this image explaining the social media landscape in the most simplest terms and I believe that this is one of the best written. (Click image to enlarge)
Sure there are other social media platforms but in terms of business, these six are the most popular.

As highlighted previously on the Jarvis Blog social media allows businesses to talk to their target audience in a social setting and is a a key part of the modern marketing mix. However, many businesses are still very unsure as to where social media fits into their larger marketing strategy and are sometimes loosing sight of the real reason social media exists.

One can argue that the earliest inkling of social media started in online chatrooms and Instant Messenger (Eg. MSN). In 2002 the social networking site, Friendster was opened to the US public and grew to around 3 million users. In 2003, MySpace was created as a way for individuals to share updates and photos, and LinkedIn was also launched as a business-orientated social networking site. We then saw the launch of Facebook, Twitter, YouTube, Pinterest, Instagram and Google+.

So why does social media exist?
Think about the primary reason YOU use social media.
Social media is initially used by individuals to connect with friends and family, share updates, photos, videos and opinions. The secondary function of social media is for individuals to connect with businesses.

How does social media fit into my larger marketing strategy?
Social media should be seen as a supporting channel to your existing marketing efforts and strategy. Depending on your industry and level of spend on advertising and promotion, the level of support will be different.

At Jarvis we like to say, ‘You can’t be all things to all people’ and the same goes with social media. Pick and choose which social media platforms will work best for your business and your goals. Don’t try and be on all social media platforms just because you think you need to be – it wont work.

Social media is part reactionary and part planning. Just like advertising and any other business efforts, it is important to have a strategy in place to create goals and objectives, measure your success, an editorial calendar to plan your time efficiently and maintain consistency. It is also a good idea to research what others in your sector are doing.

Creating great content and driving traffic back to your website is going to remain the number #1 way to generate new leads. Publishing content that is interesting, engaging and informative is a great way to stay in the minds of your target audience. The main aim of your social media content is for it to encourage public engagement and to keep your business top of mind when they are on the path to purchase.

When thinking about content for your social media accounts have a think about yourself and others.. if a page you are following posted this would you like it? would you find it annoying? spammy? If you wouldn’t like it, then it probably wouldn’t be appropriate. The way the public engages with Facebook is completely different to Twitter, Pinterest is completely different to Instagram so why should the messages be the same on each platform? I discourage the program HooteSuite as I believe that each social media platform has different ways of communicating with their audiences. Tailor your messages to suit and make sure the message is short, sharp and shiny! No one reads a paragraph Facebook status!

From a public relations perspective, a big social media no-no is forgetting about, failing to respond, deleting or ignoring negative comments. See these instances as an opportunity to turn an unhappy customer into a happy one.

If you think you need a professional social media/digital strategy or just want ask a few questions, contact us! We are the pros! 🙂

Article By Mel Elsdon

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Make your emails work harder

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Email is a beneficial and cost effective marketing tool – but what makes an email campaign effective?

Think about the amount of emails you receive per day and each of their content. What makes you read some and discard others?
The two most important components to consider in an email campaign is relevancy and segmenting your list to target your content accordingly.

Compelling Content
Relevant and captivating content is one of the most important ways to make your email campaign effective and keep your customers interested and engaged.No one wants to stay subscribed to boring and irrelevant email blasts! With so many ways to find out information especially on the internet and an average online consumer spending around 51 seconds scanning over your newsletter; engaging and relevant content and the way in which you deliver this, could make all the difference.

Target Effectively
Instead of sending one generic newseltter to your entire target list, break your readers into smaller segments with similar interests and buying behaviours to tailor content to best meet their needs.For Example: You own a local shop and have started selling your goods online. If you segment your email subscriptions into two groups – local customers and online/interstate customers – you can send updates on your local store including sales and events to your local customers and information regarding online discounts and free shipping to the other. This keeps your content relevant and informative.

By Jo Marshall

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Ad of the week

Unknown

 

tumblr_m565qrFUiD1rq4b22o1_1280 College for Creative Studies

It’s a serious issue we have all suffered from at sometime in our life!

This week’s ad of the week is a campaign for the College of Creative Studies in the US city of Detroit.

Why do we love it? Nearly all of us are from a creative background, so naturally we think the humour of art being a drug is something that we can all relate to. The message and execution was simple which created a massive buzz all around the world.

Who did it? Advertising agency, Team Detroit

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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What is advertising?

 Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.

Advertising is about attracting attention to a product or service – The art of persuasion.

75% of buying decisions are made by headlines alone.

 

Communication vs. Advertising

Communication is merely reporting the facts.

Advertising is the art of persuasion, so it calls for more than facts.

Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.

Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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