Tag Archives: budget

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Advertisements
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Working on your Marketing Budget

Take stock!

This means work out exactly how much you are spending on marketing and advertising.

Review everything that is remotely about marketing and communications in your business.

It is going to be a scary exercise but be brave. Include people, yellow pages, messages on hold, the corporate box, sponsorships, donations, and all the trade press advertising you have been sold over the years under the name of branding. Also review promotional products. Do you really need to give suppliers a stubby holder, mouse pad or pen that last a day or two. Even events where everyone gets to drink and eat at your expense.Do you really need to go into every feature that is produced for your industry?

You get the idea. Now do this first!!!!

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Should We or Shouldn’t We!

Times are tough, or so we are told. I prefer to think of the current business climate as the greatest opportunity you have as a business to gain market share on your competition.

Most managers weren’t around for the last re re re recession. That word is hard to say for most of us that survived it, maybe even prospered through it.

In good times loyalty is only questioned in business relationships if you do something wrong. In tough times everyone is looking for an edge and many business relationships come under the closest scrutiny.

So opportunity exists right now, and when there is opportunity you have to be out there communicating with your target market not hiding away and bunkering down.

But, I hear you say “we have to cut the advertising budget by 10%, 20% or maybe even 30%”.

Work out exactly how much you are prepared to invest on advertising and building your reputation and the return you are expecting from it. The return you get from advertising is in direct proportion to the thought and planning you put into it.

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

 

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