Tag Archives: business reputation

How can I make Social Media work for me?

5f704dae-ad65-11e3-a226-22000ab82dd9-original

A few days ago I came across this image explaining the social media landscape in the most simplest terms and I believe that this is one of the best written. (Click image to enlarge)
Sure there are other social media platforms but in terms of business, these six are the most popular.

As highlighted previously on the Jarvis Blog social media allows businesses to talk to their target audience in a social setting and is a a key part of the modern marketing mix. However, many businesses are still very unsure as to where social media fits into their larger marketing strategy and are sometimes loosing sight of the real reason social media exists.

One can argue that the earliest inkling of social media started in online chatrooms and Instant Messenger (Eg. MSN). In 2002 the social networking site, Friendster was opened to the US public and grew to around 3 million users. In 2003, MySpace was created as a way for individuals to share updates and photos, and LinkedIn was also launched as a business-orientated social networking site. We then saw the launch of Facebook, Twitter, YouTube, Pinterest, Instagram and Google+.

So why does social media exist?
Think about the primary reason YOU use social media.
Social media is initially used by individuals to connect with friends and family, share updates, photos, videos and opinions. The secondary function of social media is for individuals to connect with businesses.

How does social media fit into my larger marketing strategy?
Social media should be seen as a supporting channel to your existing marketing efforts and strategy. Depending on your industry and level of spend on advertising and promotion, the level of support will be different.

At Jarvis we like to say, ‘You can’t be all things to all people’ and the same goes with social media. Pick and choose which social media platforms will work best for your business and your goals. Don’t try and be on all social media platforms just because you think you need to be – it wont work.

Social media is part reactionary and part planning. Just like advertising and any other business efforts, it is important to have a strategy in place to create goals and objectives, measure your success, an editorial calendar to plan your time efficiently and maintain consistency. It is also a good idea to research what others in your sector are doing.

Creating great content and driving traffic back to your website is going to remain the number #1 way to generate new leads. Publishing content that is interesting, engaging and informative is a great way to stay in the minds of your target audience. The main aim of your social media content is for it to encourage public engagement and to keep your business top of mind when they are on the path to purchase.

When thinking about content for your social media accounts have a think about yourself and others.. if a page you are following posted this would you like it? would you find it annoying? spammy? If you wouldn’t like it, then it probably wouldn’t be appropriate. The way the public engages with Facebook is completely different to Twitter, Pinterest is completely different to Instagram so why should the messages be the same on each platform? I discourage the program HooteSuite as I believe that each social media platform has different ways of communicating with their audiences. Tailor your messages to suit and make sure the message is short, sharp and shiny! No one reads a paragraph Facebook status!

From a public relations perspective, a big social media no-no is forgetting about, failing to respond, deleting or ignoring negative comments. See these instances as an opportunity to turn an unhappy customer into a happy one.

If you think you need a professional social media/digital strategy or just want ask a few questions, contact us! We are the pros! 🙂

Article By Mel Elsdon

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Should We or Shouldn’t We!

Times are tough, or so we are told. I prefer to think of the current business climate as the greatest opportunity you have as a business to gain market share on your competition.

Most managers weren’t around for the last re re re recession. That word is hard to say for most of us that survived it, maybe even prospered through it.

In good times loyalty is only questioned in business relationships if you do something wrong. In tough times everyone is looking for an edge and many business relationships come under the closest scrutiny.

So opportunity exists right now, and when there is opportunity you have to be out there communicating with your target market not hiding away and bunkering down.

But, I hear you say “we have to cut the advertising budget by 10%, 20% or maybe even 30%”.

Work out exactly how much you are prepared to invest on advertising and building your reputation and the return you are expecting from it. The return you get from advertising is in direct proportion to the thought and planning you put into it.

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,