Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.
Advertising is about attracting attention to a product or service – The art of persuasion.
75% of buying decisions are made by headlines alone.
Communication vs. Advertising
Communication is merely reporting the facts.
Advertising is the art of persuasion, so it calls for more than facts.
Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.
Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.
For more information about Jarvis, our work and team – please visit jarvismarketing.com.au