Tag Archives: customer

Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Simple Marketing Strategy

Industry and situation overview – What are the current trends?

Know your competitors – Who are they, what are they up to, strengths, and weaknesses?

Positioning – Set yourself apart from the competition in the mind of your customer.

Key Objectives – Clear statement of the position you wish to occupy in your clients mind.

Target Market – Specific details, including competitors you need to replace.

Promise – What are you promising the customer and what is the benefit to them?

Support – Can you give the customers reason to believe the promise?

Tone – Search for a distinctive tone for communications. Tone helps build personality and helps separate brands from their competition

Tactics – What are you going to do?

 

Visit our website for more about us www.jarvismarketing.com.au

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