There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.
One simple rule applies. Are they independent?
Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.
No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.
OBTAIN INDEPENDENT ADVICE – should I repeat that?
For more information about Jarvis, our work and team – please visit jarvismarketing.com.au