Tag Archives: marketing agency

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is advertising?

 Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.

Advertising is about attracting attention to a product or service – The art of persuasion.

75% of buying decisions are made by headlines alone.

 

Communication vs. Advertising

Communication is merely reporting the facts.

Advertising is the art of persuasion, so it calls for more than facts.

Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.

Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Working on your Marketing Budget

Take stock!

This means work out exactly how much you are spending on marketing and advertising.

Review everything that is remotely about marketing and communications in your business.

It is going to be a scary exercise but be brave. Include people, yellow pages, messages on hold, the corporate box, sponsorships, donations, and all the trade press advertising you have been sold over the years under the name of branding. Also review promotional products. Do you really need to give suppliers a stubby holder, mouse pad or pen that last a day or two. Even events where everyone gets to drink and eat at your expense.Do you really need to go into every feature that is produced for your industry?

You get the idea. Now do this first!!!!

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Should We or Shouldn’t We!

Times are tough, or so we are told. I prefer to think of the current business climate as the greatest opportunity you have as a business to gain market share on your competition.

Most managers weren’t around for the last re re re recession. That word is hard to say for most of us that survived it, maybe even prospered through it.

In good times loyalty is only questioned in business relationships if you do something wrong. In tough times everyone is looking for an edge and many business relationships come under the closest scrutiny.

So opportunity exists right now, and when there is opportunity you have to be out there communicating with your target market not hiding away and bunkering down.

But, I hear you say “we have to cut the advertising budget by 10%, 20% or maybe even 30%”.

Work out exactly how much you are prepared to invest on advertising and building your reputation and the return you are expecting from it. The return you get from advertising is in direct proportion to the thought and planning you put into it.

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tips for producing successful advertising

 

(Image: emercedesbenz)

 1. Make your offer interesting

  • What are the reasons people want your product?
  • For Mercedes its style status and luxury

 2. Translate the interesting elements into a meaningful benefit

  • People buy benefits not features.
  • People don’t but cars. They buy speed status, style and performance

 3. State your benefits as believable

  • State the benefits in such a way that they will be accepted beyond doubt
  • Mercedes might say – you will receive one of the most luxurious ride of your life.

 4. Get the prospects attention

  • Be sure to interest them in your product
  • Mercedes might show its vehicle riding over a bumpy road with passengers asleep

 5. Motivate your prospect to take action

  • Include a call to action – phone, web, dealer, demonstration etc.

 6. Communicate clearly

  • Use headlines, sub heads and visuals to get your point across.

 7. Measure your finished ad against your strategy

  • Use your strategy to guide you. If it doesn’t work scrap it and start again

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,