Tag Archives: media

Top 5 World Cup Ads

The World Cup has sadly come to an end and we have put together a list of our our top 5 World Cup Ads to ease your pain.
Are there any that we are missing? Which one is your favourite? Let us know!

5. Adidas Football – All In Or Nothing
Adidas’ commercial features the soccer legends David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura who take playing a soccer video game to the next level.

 

4. Beats by Dre – The Game Before the Game
At just over 5 minutes, you might want to get comfortable… Beats takes you behind the scenes and shows all the rituals and preparation before the game for both fans and Brazil’s, now injured Neymar.

 

3. Nike Football – Winner Stays
At over 4 minutes it’s another epic story that starts with a neighbourhood game of soccer between friends who transfer into their favourite players and end up playing to a sold-out crowd.

 

2. Hyundai – Because Fútbol – Boom
This is one of the a great series of Hyundais ads in their ‘Because Futbol’ campaign that shows how passionate fans can inadvertently start a whole new generation of fans.

 

1. McDonald’s – GOL!
One of very few ads not to feature the big names of soccer but also our pick for the best ad, it shows everyday people performing amazing trick shots around the world.

 

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Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Ad of the week

Unknown

 

tumblr_m565qrFUiD1rq4b22o1_1280 College for Creative Studies

It’s a serious issue we have all suffered from at sometime in our life!

This week’s ad of the week is a campaign for the College of Creative Studies in the US city of Detroit.

Why do we love it? Nearly all of us are from a creative background, so naturally we think the humour of art being a drug is something that we can all relate to. The message and execution was simple which created a massive buzz all around the world.

Who did it? Advertising agency, Team Detroit

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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Brand Value

Business Directors realise that brands like never before are the single most valuable asset a company has. Whether local or national, in today’s world there are more products and much less product differentiation.

Competition is coming from all sides, fuelled in part by the ease with which brands can cross borders. On top of that, there is less room to manoeuvre because the media is extremely cluttered.

The brand is the totality of what the consumer experiences. When the consumer walks into your office, calls you on the phone, sends an email, looks at you online, opens a piece of print communication, sees a sign, reads or sees an advertisement.

Good advertising can build brands but in the world we live in, the world where every point of contact builds the brand we must have a consistent brand image.

A strong brand image is critical to growing market share.

A consistent brand identity whether a product, project or at a corporate level is an investment that is critical to your growth as a business.

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