Tag Archives: myspace

How can I make Social Media work for me?

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A few days ago I came across this image explaining the social media landscape in the most simplest terms and I believe that this is one of the best written. (Click image to enlarge)
Sure there are other social media platforms but in terms of business, these six are the most popular.

As highlighted previously on the Jarvis Blog social media allows businesses to talk to their target audience in a social setting and is a a key part of the modern marketing mix. However, many businesses are still very unsure as to where social media fits into their larger marketing strategy and are sometimes loosing sight of the real reason social media exists.

One can argue that the earliest inkling of social media started in online chatrooms and Instant Messenger (Eg. MSN). In 2002 the social networking site, Friendster was opened to the US public and grew to around 3 million users. In 2003, MySpace was created as a way for individuals to share updates and photos, and LinkedIn was also launched as a business-orientated social networking site. We then saw the launch of Facebook, Twitter, YouTube, Pinterest, Instagram and Google+.

So why does social media exist?
Think about the primary reason YOU use social media.
Social media is initially used by individuals to connect with friends and family, share updates, photos, videos and opinions. The secondary function of social media is for individuals to connect with businesses.

How does social media fit into my larger marketing strategy?
Social media should be seen as a supporting channel to your existing marketing efforts and strategy. Depending on your industry and level of spend on advertising and promotion, the level of support will be different.

At Jarvis we like to say, ‘You can’t be all things to all people’ and the same goes with social media. Pick and choose which social media platforms will work best for your business and your goals. Don’t try and be on all social media platforms just because you think you need to be – it wont work.

Social media is part reactionary and part planning. Just like advertising and any other business efforts, it is important to have a strategy in place to create goals and objectives, measure your success, an editorial calendar to plan your time efficiently and maintain consistency. It is also a good idea to research what others in your sector are doing.

Creating great content and driving traffic back to your website is going to remain the number #1 way to generate new leads. Publishing content that is interesting, engaging and informative is a great way to stay in the minds of your target audience. The main aim of your social media content is for it to encourage public engagement and to keep your business top of mind when they are on the path to purchase.

When thinking about content for your social media accounts have a think about yourself and others.. if a page you are following posted this would you like it? would you find it annoying? spammy? If you wouldn’t like it, then it probably wouldn’t be appropriate. The way the public engages with Facebook is completely different to Twitter, Pinterest is completely different to Instagram so why should the messages be the same on each platform? I discourage the program HooteSuite as I believe that each social media platform has different ways of communicating with their audiences. Tailor your messages to suit and make sure the message is short, sharp and shiny! No one reads a paragraph Facebook status!

From a public relations perspective, a big social media no-no is forgetting about, failing to respond, deleting or ignoring negative comments. See these instances as an opportunity to turn an unhappy customer into a happy one.

If you think you need a professional social media/digital strategy or just want ask a few questions, contact us! We are the pros! 🙂

Article By Mel Elsdon

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

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Facebook gets a facelift

Amid speculation that Facebook is heading towards the same fate as the old Myspace and less than 24 hours after Facebook CEO, Mark Zuckerberg promised more standalone apps in 2014; the company announced the launch of Facebook Paper.

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Facebook Paper is the first app from Facebook Creative Labs, set up last year, which allows small teams within Facebook to create stand alone apps rather than trying to cram more and more things into the current Facebook App.

Paper is more than one of Facebook’s standard and sometimes annoying updates, it’s essentially a brand new, completely redesigned and reimagined app. Gone is the vertical scrolling feed which we have become accustomed to on Facebook and Twitter, now replaced with an immersive horizontal scrolling set of screens. At first glance Facebook Paper has a similar look to that of Flipboard which also utilizes a large tile like interface with horizontal scrolling.

There’s no doubt it’s a much more visually attractive interface but it’s not just the look and navigation style that has changed. As well as seeing your friends and pages you follow in the redesigned news feed, you’ll be able to subscribe to different “sections” including subjects such as sports, world news, food, photography and more. The stories in these sections aren’t just from publishers such as newspapers or magazines, they combine a myriad of different sources including public Facebook posts and blog posts selected by both Facebook’s human editors and the Paper algorithm.

As well as the redesigned interface it’s this news element that makes Paper stand out from the current app. Currently you only really see what your friends are posting or liking which works quite well if all your friends are interested in exactly the same things as you but if you’re the only friend interested in photography you might be missing a heap of content that interests you and this is where Paper has the opportunity to shine. Whether it will live up to the hype and promises however, will have to be seen.

The Facebook Paper app is due to launch for iphone users in the US on Monday 3rd Feb, the day before Facebook’s 10th birthday but there’s no word as yet as to when Australia will have access to it. At this stage there’s no mention of release date for the Andrioid and iPad versions although I’m sure they will follow soon after the launch assuming it’s as successful as they’re hoping.

By Daniel Martinovich

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Or visit our social media platforms:

FACEBOOK | TWITTER | PINTEREST | YOUTUBE  | LINKEDIN

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