A symbol or word mark that distinctively captures and promotes the essence of your business
- Do you have one?
- Does it represent the essence of your business?
- Is it consistently applied across all your communications?
- Do you think you could sell your logo as a brand?
The visual graphic system that represents your business across all media
- Do you feel your business has a corporate identity?
- Is your corporate identity consistently applied everywhere?
- Is your corporate identity consistent with the positioning of the business?
Your business reputation
- Does your business have a brand promise?
- Does your business live up to its promise?
- Can you describe your brand in one sentence?
- Does your staff understand the company brand?
- Do your suppliers understand the company brand?
Purpose and Strategy
The reason you are building your brand
- Do you know why you are building your brand?
- Do you have a strategy for developing your brand?
- Could your business prosper without the current owner or leader?
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