Tag Archives: successful business

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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Tips for producing successful advertising

 

(Image: emercedesbenz)

 1. Make your offer interesting

  • What are the reasons people want your product?
  • For Mercedes its style status and luxury

 2. Translate the interesting elements into a meaningful benefit

  • People buy benefits not features.
  • People don’t but cars. They buy speed status, style and performance

 3. State your benefits as believable

  • State the benefits in such a way that they will be accepted beyond doubt
  • Mercedes might say – you will receive one of the most luxurious ride of your life.

 4. Get the prospects attention

  • Be sure to interest them in your product
  • Mercedes might show its vehicle riding over a bumpy road with passengers asleep

 5. Motivate your prospect to take action

  • Include a call to action – phone, web, dealer, demonstration etc.

 6. Communicate clearly

  • Use headlines, sub heads and visuals to get your point across.

 7. Measure your finished ad against your strategy

  • Use your strategy to guide you. If it doesn’t work scrap it and start again

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website

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The Three Bags of Business

 

To be successful in business you can only provide two bags. Which ones will you pick up?

QUALITY AND PRICE ?

A quality product at the right price will require time.

QUALITY AND TIME?

A quality product delivered fast will cost more.

PRICE AND TIME?

A product that costs less and is delivered fast will lack quality.

Every business despite size and industry has to decide which two bags to choose. A business can’t successfully deliver all three bags for any length of time. The business will eventually fail.

The three-bag effect works for any business. If you are trying to deliver all three you will ultimately fail. Give it a try for your business!

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