Social Media allows businesses to talk to their target audience in a social setting and is increasingly becoming a key part of the modern marketing mix.
Below are a few social media and digital tips to help your business make 2014 a great year!
1. Be mobile
We’ve been told time and time again, every website needs to be optimized for mobile. But what does this mean? To put it simply, your website needs to be user friendly on a variety of screen sizes. Having a responsive design and thinking about how your consumers will interact with the website on a variety of devices is extremely important. The biggest annoyance I have found in some mobile optimised sites is that they are boring – they might be easy to navigate but sometimes I would rather use the desktop site on my mobile and tablet than use the mobile version. Make sure when you are creating a responsive design that you ask others for their opinions. Also start thinking about other ways you can incorporate the mobile experience such as apps, SMS, responsive emails etc.
2. Niche Sites Will Make An Impact
Even though Facebook, Twitter and other social media sites can allow you to really nail down your audience when advertising, it may pay off to investigate specific niche sites that will often be an affordable and highly targeted alternative.
3. Content is KEY
Creating great content and driving traffic back to your site is going to remain the number #1 way to generate new leads. Publishing content that is interesting, engaging and informative is a great way to stay in the minds of your target audience. The main aim of your social media content is for it to encourage public engagement. We ultimately want your followers to like, comment and share the content, for it to appear in their friends feeds and to generate greater awareness.
4. Spammy Content Will Be Eliminated Everywhere
You may not realise but the public is getting smarter when it comes to advertising. Spam-like content is becoming increasingly frowned upon in the public eye and is not tolerated. This brings us back to content. If any of your content comes across as spammy, irrelevant and unwanted it will be deleted and they will hit the ‘unlike’ button. When thinking about content for your social media accounts have a think about yourself and others.. if a page you are following posted this would you like it? would you find it annoying? spammy? If you wouldn’t like it, then it probably wouldn’t be appropriate.
5. Consistency and Planning is Important
Social media is part reactionary and part planning. Just like advertising and any other business efforts, it is important to have a strategy in place to create goals and objectives, measure your success, plan your time efficiently and maintain consistency. It is also a good idea to research what others in your sector are doing, what are you competitors doing differently to you?
6. Limit Your Platforms
At Jarvis we like to say, ‘You can’t be all things to all people’ and the same goes with social media. Pick and choose which social media platforms will work for you and concentrate on them. Don’t try and be on all social media platforms just because you think you need to be – it wont work.
For example: If your business is in the financial sector, you might find that Twitter is helpful in reporting up to the second finance trends and news; and a blog may be effective in explaining in a more in-depth way what these changes mean to your clients, where other platforms don’t really offer your customers anything useful. If your an artist, visual platforms such as Pinterest and Instagram will help you showcase your work to the world and other platforms such as Twitter may not fit.
It is important to evaluate each social media platform and really nut out whether they will enhance your messages.
7. Influencers and Word-of-Mouth Hold Power
Like I said before, the public is getting smarter when it comes to advertising. The younger market doesn’t want to be sold to. They don’t want you to tell them what to do and what to have. It has become more and more important to have your products endorsed by someone credible, be recommended by word-of-mouth or appeal on a personal level. By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.
8. Everyone Likes a Picture
Image based platforms such as Instagram and Pinterest are great ways to showcase visually what you are about. While text is not dead, it would be a great idea for you to think of ways you can incorporate images into your other social media platforms that will compliment your written content.
9. Video Consumption Will Increase
Whether it’s meant to inform or advertise, consumers like to watch short videos to learn more about businesses. People are lazy – they like to watch things to gather information rather than read copious amounts of text. It may be relevant to your sector or it may not (see point 5 & 6) but you should investigate as to whether video content will add value to your website or even allow you to relay information to your target audience in a personal fashion.
10. Evaluate Your Messages
The way the public engages with Facebook is completely different to Twitter, Pinterest is completely different to Instagram so why should the messages be the same on each platform? If you are using social media tools like Hoote Suite to publish content on ALL social media platforms with one click.. think again. Evaluate the medium, how are others using it? Keep in mind the different ways of communication and tailor you messages and their language to the appropriate channels.
2014 is going to be an exciting year. Be sure to stay on top of your businesses social media efforts.
If you think you need a professional social media/digital strategy or just to ask a few questions, contact us! We are the pros! 🙂
For more information about Jarvis, our work and team – please visit jarvismarketing.com.au
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