Monthly Archives: April 2013

What is advertising?

 Advertising is about helping people make choices, the right choices; by informing them about the benefits of products and services.

Advertising is about attracting attention to a product or service – The art of persuasion.

75% of buying decisions are made by headlines alone.

 

Communication vs. Advertising

Communication is merely reporting the facts.

Advertising is the art of persuasion, so it calls for more than facts.

Gain attention by expressing the product in a vivid fresh way that produces an emotion in people and that bring facts to life.

Headlines deliver a promise of benefit to the consumer and when combined with visual images and descriptive sub copy can place the product uniquely in the consumers mind.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

the new #gasads are coming very soon! ht

the new #gasads are coming very soon! http://ow.ly/i/1XqKw #naturalgas #maketheconnection #adelaide #advertising #funnyads #gasman

Does the #gasman have a new on-screen lo

Does the #gasman have a new on-screen love interest? http://ow.ly/i/1TVbs #comingsoon #naturalgas #maketheconnection #advertising #newads

What is the #gasman up to this time?! ..

What is the #gasman up to this time?! .. #comingsoon http://ow.ly/i/1ShmK #naturalgas #maketheconnection #newads #advertising #marketing