Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

The new apple store

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

The Paperless Future

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

 

Selling is not just SELLING!

(Image: Graphic Design Junction)

“People love to buy things, but almost no one wants to be sold.”

Thousands of people are eager to buy what you sell. They want the benefits, the convenience, the comfort or prestige that you can provide. Human beings are an acquisitive bunch! We want stuff!

The “desire to acquire” goes deep, and it’s a good thing.

So, if you aren’t making the sales you would like, let me suggest that the problem is not with your customers, but with you. The problem is likely one of the following:

1.  Not enough potential customers know about you or that your product could enrich their lives. This is a marketing problem, and as a business leader it is your job to solve it. Let people know! Get out there and get in the game!

2.  Or, the other possibility is that you’re trying too hard to “sell.”

Personally, I have a deep-seated aversion to being “sold” anything. I see websites that seem manipulative or dishonest. I see sales techniques that fail to build trust or credibility, and they do not attract me.

But people are eager to buy benefits! They buy solutions to their problems. They buy things that make their lives better, easier, simpler, healthier or more comfortable. They buy stuff that makes them happy. And they buy from people they know and like and trust.

(Image: Viralblender)

If enough people “know and like and trust” you, they will listen when you offer a product or service that makes their lives better. If they “know and like and trust” you, they will flock to your door and you’ll make all the sales you need.

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Brand Value

Business Directors realise that brands like never before are the single most valuable asset a company has. Whether local or national, in today’s world there are more products and much less product differentiation.

Competition is coming from all sides, fuelled in part by the ease with which brands can cross borders. On top of that, there is less room to manoeuvre because the media is extremely cluttered.

The brand is the totality of what the consumer experiences. When the consumer walks into your office, calls you on the phone, sends an email, looks at you online, opens a piece of print communication, sees a sign, reads or sees an advertisement.

Good advertising can build brands but in the world we live in, the world where every point of contact builds the brand we must have a consistent brand image.

A strong brand image is critical to growing market share.

A consistent brand identity whether a product, project or at a corporate level is an investment that is critical to your growth as a business.

Tips for producing successful advertising

 

(Image: emercedesbenz)

 1. Make your offer interesting

• What are the reasons people want your product?
• For Mercedes its style status and luxury

 2. Translate the interesting elements into a meaningful benefit

• People buy benefits not features.
• People don’t but cars. They buy speed status, style and performance

 3. State your benefits as believable

• State the benefits in such a way that they will be accepted beyond doubt
• Mercedes might say – you will receive one of the most luxurious ride of your life.

 4. Get the prospects attention

• Be sure to interest them in your product
• Mercedes might show its vehicle riding over a bumpy road with passengers asleep

 5. Motivate your prospect to take action

• Include a call to action – phone, web, dealer, demonstration etc.

 6. Communicate clearly

• Use headlines, sub heads and visuals to get your point across.

 7. Measure your finished ad against your strategy

• Use your strategy to guide you. If it doesn’t work scrap it and start again

 

For more information about Jarvis Marketing, our staff, our services and past work please visit our website