Tag Archives: industry

Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Advertisements
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Independent advice

There are so called advertising experts everywhere. It is one of the only professions where you don’t need some sort of accreditation or licence to operate.

One simple rule applies. Are they independent?

Whatever you do avoid listening to a rep peddling a particular medium. They are being paid to sell that advertising medium so will never offer independent advice.

No amount of razzle-dazzle, flash presentations, graphs, research and spin should convince you of anything.

OBTAIN INDEPENDENT ADVICE – should I repeat that?

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

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Working on your Marketing Budget

Take stock!

This means work out exactly how much you are spending on marketing and advertising.

Review everything that is remotely about marketing and communications in your business.

It is going to be a scary exercise but be brave. Include people, yellow pages, messages on hold, the corporate box, sponsorships, donations, and all the trade press advertising you have been sold over the years under the name of branding. Also review promotional products. Do you really need to give suppliers a stubby holder, mouse pad or pen that last a day or two. Even events where everyone gets to drink and eat at your expense.Do you really need to go into every feature that is produced for your industry?

You get the idea. Now do this first!!!!

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

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The Three Bags of Business

 

To be successful in business you can only provide two bags. Which ones will you pick up?

QUALITY AND PRICE ?

A quality product at the right price will require time.

QUALITY AND TIME?

A quality product delivered fast will cost more.

PRICE AND TIME?

A product that costs less and is delivered fast will lack quality.

Every business despite size and industry has to decide which two bags to choose. A business can’t successfully deliver all three bags for any length of time. The business will eventually fail.

The three-bag effect works for any business. If you are trying to deliver all three you will ultimately fail. Give it a try for your business!

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Simple Marketing Strategy

Industry and situation overview – What are the current trends?

Know your competitors – Who are they, what are they up to, strengths, and weaknesses?

Positioning – Set yourself apart from the competition in the mind of your customer.

Key Objectives – Clear statement of the position you wish to occupy in your clients mind.

Target Market – Specific details, including competitors you need to replace.

Promise – What are you promising the customer and what is the benefit to them?

Support – Can you give the customers reason to believe the promise?

Tone – Search for a distinctive tone for communications. Tone helps build personality and helps separate brands from their competition

Tactics – What are you going to do?

 

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