Business Directors realise that brands like never before are the single most valuable asset a company has. Whether local or national, in today’s world there are more products and much less product differentiation.
Competition is coming from all sides, fuelled in part by the ease with which brands can cross borders. On top of that, there is less room to manoeuvre because the media is extremely cluttered.
The brand is the totality of what the consumer experiences. When the consumer walks into your office, calls you on the phone, sends an email, looks at you online, opens a piece of print communication, sees a sign, reads or sees an advertisement.
Good advertising can build brands but in the world we live in, the world where every point of contact builds the brand we must have a consistent brand image.
A strong brand image is critical to growing market share.
A consistent brand identity whether a product, project or at a corporate level is an investment that is critical to your growth as a business.