Where should you place your advertising?

There are so many advertising mediums. This can be the most confusing step for any brand manager or anyone in business.

Where you place your advertising should be based on a simple principle.

Go where your target audience is most likely to see, read or hear it.

There is no single medium that is good or bad. All will reach an audience.

Simply put, the medium or mediums to use are the ones that fit your advertising objectives reach your target market and fit within your budget.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Ad of the week

 

It’s a serious issue we have all suffered from at sometime in our life!

This week’s ad of the week is a campaign for the College of Creative Studies in the US city of Detroit.

Why do we love it? Nearly all of us are from a creative background, so naturally we think the humour of art being a drug is something that we can all relate to. The message and execution was simple which created a massive buzz all around the world.

Who did it? Advertising agency, Team Detroit

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

What should your advertising say?

Make your offer interesting

Translate the interesting elements into meaningful benefits

State your benefits as believable

Get the prospects attention

Motivate your prospect to take action

Communicate clearly

Measure against you plan

 

Once you have worked all this out hire someone who knows how to write and produce ads to make yours. Not a PR firm. Not a designer. Not a printer. Not a media business. Not the publication. Not the radio or TV station. A marketing and advertising agency that knows what they are doing and have a track record.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Be consistent with your advertising effort

 Whatever your approach, be consistent!

Don’t expect advertising to work instantly. One exposure to a potential customer in a purchasing cycle has little or no effect unless they are absolutely in the market for your product or service.

Build trust with your potential customers by being consistent and continuing to communicate with them through good and tough times. Just like any relationship. The optimum level of exposures to your target market in a purchasing cycle is three.

This is the area where businesses fail the most. They will try something then when it doesn’t work after a short time they will stop. Then months later try something different. This inconsistent approach is confusing to the market so they ignore you.

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

The new apple store

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

The Paperless Future

 

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

 

 

Selling is not just SELLING!

(Image: Graphic Design Junction)

“People love to buy things, but almost no one wants to be sold.”

Thousands of people are eager to buy what you sell. They want the benefits, the convenience, the comfort or prestige that you can provide. Human beings are an acquisitive bunch! We want stuff!

The “desire to acquire” goes deep, and it’s a good thing.

So, if you aren’t making the sales you would like, let me suggest that the problem is not with your customers, but with you. The problem is likely one of the following:

1.  Not enough potential customers know about you or that your product could enrich their lives. This is a marketing problem, and as a business leader it is your job to solve it. Let people know! Get out there and get in the game!

2.  Or, the other possibility is that you’re trying too hard to “sell.”

Personally, I have a deep-seated aversion to being “sold” anything. I see websites that seem manipulative or dishonest. I see sales techniques that fail to build trust or credibility, and they do not attract me.

But people are eager to buy benefits! They buy solutions to their problems. They buy things that make their lives better, easier, simpler, healthier or more comfortable. They buy stuff that makes them happy. And they buy from people they know and like and trust.

(Image: Viralblender)

If enough people “know and like and trust” you, they will listen when you offer a product or service that makes their lives better. If they “know and like and trust” you, they will flock to your door and you’ll make all the sales you need.

For more information about Jarvis, our work and team – please visit jarvismarketing.com.au

Welcome to the Jarvis Marketing Blog

Welcome to the Jarvis Marketing blog where you will be amazed, amused, educated and at times astounded with the ramblings of our talented team of marketing professionals.

You are sure to learn things you won’t find in textbooks. Some wisdom to share at dinner parties, impress people at the pub or in the office and generally make you a more informed individual.

We are challenged every day by marketing and advertising issues across all business groups and disciplines. This provides us with a lot of information to share, especially considering we have been doing this for over 35 years. If these walls could talk!

Branding

Let’s start with the word BRAND. It is an overused word and few people really know what it means.

Your brand is more than your name, logo or website. You brand is what your customers, suppliers, employees, stakeholders and the public think, say, believe and champion about your business.

Just like you as an individual are more than your name. Your brand is more than your name.  Your brand is your reputation represented by a mark or image.

Great brands are defined by simple truths (Apple is user friendly, Coke refreshes, VW is reliable, Volvo is safe)

Branding is the direct and indirect activities undertaken to imprint and influence a desired reputation on its audience.

So please don’t change your name or logo unless you absolutely have to. Spend the time and effort on developing your brand values and communicating them to your targets.

Stay with us in the coming weeks for:

The Competitive Edge

Simple Marketing Strategy

Key aspects of brand performance and strength

The Three bags of business

Brand checklist

What is advertising?

Communication vs Advertising

Creative strategies that lead to good advertising

Tips for producing successful advertising

What do I want my advertising to do?

Who should my advertising speak to?

What should my advertising say?

Where should I place my advertising?

Also follow us on Twitter @jarvismarkering for a daily dose of eloquence or visit our website for more about us www.jarvismarketing.com.au